Say hi to your smart toilet : LOO.C
Role: Advertising Strategist / Participation: 80%
We live in a world surrounded by technology.
Maybe that's why we sometimes forget to raise questions
how technologies are impacting our lives.
What if the smart toilet can take your intimate data?
Why are you sharing your data?
How far do you need to go to realize that your intimate data are invaded?
We wanted to pick your brain creating a design fiction about
a corporate promotion ad, (like The Office documentary style)
that shows the smart toilet,
Loo.C
JIWOO KWON
Design Fiction VIdeo: IGTV on the Telegraph Instagram account
Click to play the Design Fiction
QR Toilet Paper leading to IGTV
Set up in cafes, bars and pubs located near the big Advertising agencies in London
OOH ADVERTISMENT
For maximum visibility, installing OOH ad near the locations nearby the big advertising agencies in London
POP UP STORE IN WATERLOO STATION: DATA DIAGNOSIS
Getting free diagnosis regarding data and raising the question, "Do you share data more than you own?"
ADVERTISING WEEK EUROPE
First-hand experience of how smart toilet will generate private data on Advertising Week Europe